Apple unveils new computers, new software, and a Maverick Sea Lion at WWDC 2013

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Published on: June 11, 2013

Published June 10, 2013

Associated Press

  • Apple WWDC 2013 5.jpg

    June 10, 2013: Craig Federighi, senior vice president of software engineering at Apple, introduces the new OS X Mavericks operating system during the keynote address of the Apple Worldwide Developers Conference in San Francisco. (AP Photo/Eric Risberg)

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    June 10, 2013: Apple CEO Tim Cook speaks during the keynote address of the Apple Worldwide Developers Conference, Monday in San Francisco. (AP Photo/Eric Risberg)

  • Apple WWDC 2013 4.jpg

    June 10, 2013: Apple CEO Tim Cook walks on stage to deliver the keynote address of the Apple Worldwide Developers Conference in San Francisco. (AP Photo/Eric Risberg)

  • Apple WWDC 2013.jpg

    June 10, 2013: People wait for the doors to open for the start of the keynote address at the Apple Worldwide Developers Conference in San Francisco. (AP Photo/Eric Risberg)

  • Apple WWDC 2013 2.jpg

    June 10, 2013: Crowds line up around the Moscone West Center for the opening of the Apple Worldwide Developers Conference, in San Francisco. (AP Photo/Eric Risberg)

Apple’s pulled something fresh from the oven.

Apple CEO Tim Cook and other senior executives took to the stage in California Monday at the company’s annual Worldwide Developer Conference, where they revealed a new line of MacBook Airs, a completely redesigned Mac Pro computer and changes to the code that powers the company’s computers at an annual conference for software developers.

The highlight of the show was a new Mac Pro computer, a dark bullet of a desktop computer that for all the world resembled Darth Vader’s helmet more than the standard beige box.

But first on the agenda was something of a surprise.

 

“We don’t want to be the first software release in history to be delayed by a lack of cats.”

– Craig Federighi, senior vice president of software engineering

 

“I’m proud to present Sea Lion,” joked Craig Federighi, senior vice president of software engineering. “We don’t want to be the first software release in history to be delayed by a lack of cats.”

The name, a parody of the company’s reliance on cat names for its operating system, was a joke. The real name would be OS X Mavericks, he said — and the software was no joke.

The new operating system will support tagging to help you find files more easily. Simply assign one or more tags such as “important” or “movies” to a particular document as you save it. Mavericks will also work with multiple monitors, with docks and menus going across the various display screens. TVs connected via Apple’s AirPlay can serve as one of those displays. The new system also promises better battery life.

Apple showed a video previewing an upcoming MacBook Pro. It promises faster connectivity through Thunderbolt 2 ports and better graphics performance. It will be available later this year and will be assembled in the United States, consistent with Apple’s previous pledge to move manufacturing of one of its existing lines of Mac computers to the U.S.

Apple announces new MacBook Airs too, with better battery life. The 11-inch model will have nine hours of battery life instead of five, while the 13-inch model will have 12 hours, instead of seven. The new MacBook Airs start shipping Monday: The 11-inch one starting at $999 and the 13-inch model starting at $1,099. The Airs are thinner and lighter than traditional laptops.

The Mac Pro will be 1/8 the volume of the existing metallic tower, the company said. Phil Schiller, senior vice president of worldwide marketing, called it “a Mac unlike any we’ve ever made.”

Apple also unveiled a new version of the company’s mapping software, a replacement for Google Maps that was widely mocked. Last year, Apple used the conference to announce that mapping service.

Cook opened the keynote by talking about the status of Apple’s more than 400 retail stores worldwide. He says Apple’s newest store is in Berlin, at a century-old building that was one of the city’s first theaters. He also touted Apple’s online store: the company has 900,000 apps there, including 375,000 specifically designed for the iPad and its larger screen compared with the iPhone.

The Associated Press contributed to this report.

Read more: http://www.foxnews.com/tech/2013/06/10/music-service-mobile-software-apple/?intcmp=features#ixzz2VvG2NcTJ

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