Facebook’s internet hosting reside influencer ‘meet and greets’ on its Cameo clone


Facebook’s model of Cameo has but to formally launch, however Facebook is already internet hosting live-streamed “meet and greet” occasions with influencers because it checks the service. A web site for Super, an upcoming Facebook service that may let customers pay to work together with influencers in reside streams, is reside (as noticed by social media marketing consultant Matt Navarra) and has streamed a number of occasions with influencers since late final yr.

Facebook hasn’t mentioned when Super would possibly launch, however a spokesperson confirmed the corporate is testing the service with “small events.” Bloomberg reported in December that Facebook’s New Product Experimentation workforce was engaged on the function, which it in comparison with Cameo, the app that enables folks to pay celebrities to file brief, customized movies.

Unlike Cameo, Super appears to be geared extra towards reside streams. Its web site is at present selling a handful of upcoming “meet and greet” occasions with YouTube personalities, like Andru Edwards. It notes that customers can ask questions or chat one-on-one. The web site doesn’t point out whether or not customers should pay for any of those options. Screenshots shared by Navarra present that every stream comes with numerous “tiers,” which have their very own perks, like the power to take selfies with the host. Presumably, creators may finally cost for entry to extra fascinating tiers. Bloomberg beforehand reported that customers would additionally have the ability to “tip” influencers and that the creators may promote merchandise inside their reside streams.

Super additionally has a YouTube channel with a number of spotlight reels that present video from earlier occasions. The clips function followers asking questions and taking “Super Selfies,” which lets them pose alongside the host in a reside stream.

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Super is the newest method Facebook has appeared to appease influencers, who’ve increasingly more choices to monetize their viewers on different platforms. Besides Super, Instagram has added options that enable creators to promote badges in IGTV movies and promote merchandise in reside movies. And Facebook’s NPE workforce just lately launched an app known as Venue, which permits sports activities followers to work together with skilled commentators and different pundits throughout video games and reside occasions.