Triller faces new questions on what number of customers it has

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Triller’s prime government seems to have acknowledged the corporate’s messy historical past with reporting what number of customers it has. According to the Billboard, the music video app has “reported higher numbers of monthly active users to the public than it reports to rights holders.”

When pressed by Billboard on the claims, the corporate didn’t deny it. Instead, CEO Mike Lu offered a press release that “there is no legal definition of MAU/DAU” and added that the corporate had stopped sharing person metrics altogether. “For example, if someone is trying to compare TikTok’s MAU/DAU to ours — which means they are saying we have the same definition of MAU/DAU — there is an inherent misunderstanding about Triller’s business and business model. It’s like trying to compare a fish and a bicycle,” Lu informed the publication.

A spokesperson for Triller didn’t instantly reply to a request for remark. But it’s removed from the primary time the corporate has been accused of fudging its numbers.

Last 12 months, Triller threatened to sue app analytics agency Apptopia, after the corporate printed a report that the app has been downloaded about 52 million occasions, reasonably than the 250 million the corporate was claiming. Apptopia ended up pulling the report however Sensor Tower, one other analytics agency, estimated on the time that the app had been downloaded about 45.6 million occasions.

The firm itself has made completely different claims at varied factors about its person numbers. In August, a spokesperson informed CNBC it had 65 million “active users” and 250 million downloads. In a single press launch from October, the corporate claimed that it had “more than 250 million users across the top Comscore Publishers,” and that it had “approximately 250 million downloads.” That identical month, Business Insider reported that former staff had claimed the corporate was reporting person numbers that have been 5 occasions larger than inner figures.

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Triller was based in 2015 as an app for making music movies, and was acquired in 2019 by Proxima Media. Over the final 12 months, the corporate has positioned itself as a rival to TikTok and has made an effort to lure big-name influencers. The app briefly topped the App Store final 12 months, as TikTok was banned in India and confronted an unsure future within the United States. (Lu, the corporate’s CEO additionally claimed the corporate had made a bid to purchase TikTok. TikTok responded with “what’s Triller?”)

Controversy round person metrics isn’t the one concern dealing with Triller. Earlier this month, Universal Music Group yanked its complete catalog from Triller, saying the corporate was withholding artist funds. As Billboard notes, Triller is predicted to go public this 12 months and can seemingly be required to reveal a lot of particulars about its enterprise, together with person numbers.