Apple has launched a brand new advert selling the iPhone 12 sturdiness. It’s not the primary time the corporate has emphasised this, as in its iPhone keynote final yr, it stated that this mannequin has 4 occasions higher drop efficiency.
In the advert named Cook, a careless cooker tries to study a recipe whereas studying the steps on his iPhone 12. The result’s that he spills numerous sauce on the iPhone, fills it with flour, and hits the smartphone with a pepper grinder too many occasions.
It’s a extremely humorous 30 seconds advert. The music that performs within the background is the not too long ago launched music Sauce, by the singer Naïka.
When the advert is ending, the cooker drops his iPhone 12 another time within the sink then cleans it with operating water. “More durable than ever. Relax, it’s iPhone,” is how the business ends.
Apple additionally promoted the iPhone sturdiness with greens and within the iPhone 12 introduction, the corporate stated it’s “oops-resistant,” when a person drops sizzling espresso, beer, wine, water, and soda on the telephone in an advert.
The iPhone 12 has an iP68 score for water and mud resistance. With the Ceramic Shield display, Apple claims this mannequin has 4 occasions higher drop efficiency. And though the iPhone is extra resistant when it falls, it’s nonetheless inclined to scratches on the display.
Watch the advert down beneath:
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