OnePlus says Hasselblad partnership places an expert digital camera in your pocket (VIDEO)

OnePlus says Hasselblad partnership puts a professional camera in your pocket (VIDEO)

Every week in the past, we confirmed you a video launched by OnePlus to advertise the upcoming OnePlus 9 sequence that shall be launched on March twenty third. Perhaps the most important information is that the OnePlus 9 line will characteristic cameras developed by Hasselblad. As {most professional} photographers know, Hasselblad is likely one of the most well-known and premium manufacturers within the business. In final week’s article we advised you that OnePlus CEO Pete Lau csaid that the addition of Hasselblad to the OnePlus group will create a brand new benchmark in cellular pictures.
Hasselblad’s first job shall be to enhance the colour high quality on pictures and movies shot with the OnePlus 9 fashions. The pictures agency’s Global Marketing Manager Bronius Rudnickas, says that with the OnePlus 9 sequence, Hasselblad achieves nice shade high quality. Today, OnePlus launched the second episode of its “Behind the Lens” video sequence. The firm notes that it simply cannot slap a Hasselblad brand on the again of its cellphone. OnePlus has to realize a really robust objective in what’s a really brief time frame says Hsiaoua Cheng, the division deputy head of OnePlus’ imaging division. Ms. Cheng notes that the most important battle between OnePlus and Hasselblad are the discussions they’ve on-line over true shade.

OnePlus’ Xi Zeng, the agency’s Product Creative Director, makes it clear that OnePlus’ objective after partnering with Hasselblad is to place the skilled pictures expertise in OnePlus customers’ pockets. To make this potential, OnePlus labored onerous on the User Interface, User Experience, packaging, and even the shutter sound. As Zeng mentioned, “As a tech company, we can help you tell a better story.”

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