U.S. Mobile Puzzle Game Spending Rockets 30% Year-Over-Year to $4.6 Billion

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U.S. Mobile Puzzle Game Spending Rises by 30% to $4.6 Billion in the Last Year

Player spending in cell Puzzle video games within the United States rose 31.4 % to greater than $4.6 billion within the final yr, Sensor Tower Store Intelligence estimates present.

Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence merchandise, which segments video games into related genres and subgenres to help publishers in effectively figuring out key developments, we analyzed the Puzzle style to see the way it has carried out over the past yr and achieve insights into which of its 11 subcategories has confirmed probably the most profitable and put in.

Top Titles by Revenue and Downloads

The high Puzzle recreation by participant spending within the U.S. between March 1, 2020 and February 28, 2021 was Candy Crush Saga from King, a part of the Classic Match 3 subgenre, which generated greater than $643 million. The No. 2 and No. 3 grossing Puzzle titles have been Homescapes and Gardenscapes from Playrix, respectively, each a part of the Puzzle & Decorate subgenre.

U.S. Mobile Puzzle Game Spending: March 2020 to February 2021

When it involves downloads, the Puzzle style picked up roughly 685 million over the past yr, a rise of 11.7 % Y/Y. The high title for installs was Puzzle & Decorate recreation Fishdom from Playrix, which collected 15.6 million downloads. The No. 2 Puzzle title for U.S. downloads over the past yr was Project Makeover from Magic Tavern, whereas Brain Test from Unico Studio ranked No. 3.

U.S. Mobile Puzzle Game Downloads: March 2020 to February 2021

The Puzzle & Decorate subgenre was the No. 1 income generator of the 11 Puzzle subcategories over the past yr, with participant spending growing by 65.6 % Y/Y to $1.6 billion, which additionally made it the fastest-growing subgenre. It must be famous that every subgenre consists of a special variety of titles. However, when wanting on the common complete income per title by subgenre, Puzzle & Decorate nonetheless comes out on high.

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Classic Crush

Other Puzzle was the No. 1 subgenre for downloads, accumulating 183.7 million installs and that includes video games akin to Brain Test and Brain Out from Eyewind. The fastest-growing subcategory for downloads, in the meantime, was Other Match 3, which incorporates titles akin to Match 3D from Loop Games and Tile Master from Higgs Technology, with installs rising by 174 % Y/Y to 29.6 million.

U.S. Downloads Vs. RPD by Puzzle Game Subgenre Between March 2020 and February 2021

Analyzing income per set up, Classic Match 3 was the chief, producing roughly $34 in spending per obtain over the past yr. Tile Blast ranked No. 2, whereas Puzzle & Decorate ranked No. 3. It must be famous, in fact, that this metric doesn’t think about lifetime RPD, and so historic downloads are usually not used.

Merge Magic

The Puzzle class has seen explosive progress over the previous yr. While the surge in participant spending and downloads could be attributed to the worldwide COVID-19 pandemic and shoppers in search of new titles to entertain them throughout lockdowns, improvements within the area and the mixing of recent themes and mechanics have propelled the market to even loftier heights. Whether that’s the rise of the Merge subgenre as a well-liked mechanic, the continued and growing recognition of Puzzle & Decorate titles, or the right match with themes akin to Fashion, there’s nonetheless substantial room for the Puzzle market to develop.

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Source sensortower.com