Amazon is releasing its very first state-of-the-art beauty parlor, as the online store makes a shock action right into the charm market.
The beauty salon, in Spitalfields, eastern London, will certainly have an augmented-reality mirror revealing customers various colours as well as designs prior to therapies.
The place will certainly additionally have actually publications filled on tablet computers, for searching.
Traditional solutions consisting of cuts, blow-dries as well as colour therapies will certainly additionally be offered.
It will certainly be staffed by hair stylists from independent London beauty salon Neville Hair & Beauty.
Customers will certainly additionally have the ability to check QR codes for hair items as well as get them with Amazon.
Amazon personnel will certainly be the very first to examine the beauty salon, with it opening to the general public “in the coming weeks”.
“We have designed this salon for customers to come and experience some of the best technology, haircare products and stylists in the industry,” UK supervisor at Amazon John Boumphrey stated.
“We want this unique venue to bring us one step closer to customers and it will be a place where we can collaborate with the industry and test new technologies.”
Amazon stated the endeavor was “experimental” beauty salon as well as it had no existing strategies to broaden.
But Jan Mercan, that runs Hair Therapy in Blackfen, south-east London, stated the action can harm little independent hair salons like hers.
“Amazon should stick to their online shopping trade,” she informed the BBC.
“Salons have been struggling over the past year and Amazon has made a lot of money in lockdown.
“It should not have to do with faceless modern technology – obtaining your hair done has to do with human communication.”
The news follows the launch of three Amazon Fresh shops in London.
Amazon Fresh customers scan a smartphone app when entering and their purchases are automatically detected by cameras in the shop and billed to their Amazon account as they leave.
Meanwhile, in the US, Amazon has expanded its palm-scanning payment system to a Whole Foods supermarket in Seattle.
The technology is already in use in some of Amazon’s own shops in America – and the company hopes to expand its scanner to other retailers.