In the couple years for the reason that launch of our Usage Intelligence platform, Sensor Tower has change into a trusted useful resource for understanding the foremost traits in person habits on cell. During this time, cell apps have performed a fair better position driving how shoppers work, play, and join with family and friends. The key metrics round this engagement—time spent, open price, and retention, amongst others—function main indicators to find out which companies are climbing on cell, and that are poised to capitalize on person traits which will result in main success.
It’s with this experience in thoughts that Sensor Tower is happy to introduce Consumer Intelligence, a first-of-its-kind platform for the monetary sector that gives unprecedented entry to cell utilization habits of the world’s largest publicly traded cell corporations. Unlike different merchandise inside Sensor Tower’s Mobile Success Suite, Consumer Intelligence derives its user-focused alerts from a proprietary panel particularly designed to ship unfiltered metrics. This true-to-life information is important in setting benchmarks, measuring success, and understanding person engagement on a few of the most high-profile apps as we speak.
Let’s dive into Consumer Intelligence’s nuanced have a look at person habits, and the way its alerts can put context to utilization traits amongst sure viewers segments.
How Our Panel Works
A results of months of devoted analysis and implementation, the proprietary panel of customers that energy the Consumer Intelligence platform is constructed on hundreds of thousands of installs of Sensor Tower cell merchandise. Our cell person information assortment system is totally anonymized, GDPR compliant, and adheres to strict privateness and safety requirements outlined by authorized and privateness specialists.
It’s via this extremely vetted and meticulous course of that Sensor Tower can present a transparent picture of real-life cell utilization habits with none modeling or projections. Consumer Intelligence depends on information amount with the intention to produce an correct image of cell behaviors, so the platform solely shows assured information studies from the handfuls of standard apps that meet adoption thresholds for inclusion.
In addition to displaying the overall viewers of a given app, Consumer Intelligence additionally gives pre-segmented person teams based mostly on the mixture customers of smaller apps inside a given class. So, along with segmenting customers by their engagement on TikTok, for instance, you’ll be able to view insights referring to the habits of an viewers cohort that has downloaded and opened any of the highest health apps at the moment out there. As a outcome, Consumer Intelligence gives a wide range of methods to slice a specific person base and make important inferences about how sure teams of shoppers undertake main apps.
As our panel continues to develop, Sensor Tower might be introducing further apps and viewers teams over time. That method, Consumer Intelligence will proceed to supply information on the trending apps and teams which might be shaping the cell app ecosystem.
Inside Product Features
Armed with the wealthy, real-life information offered in Consumer Intelligence, the platform itself gives a wide range of completely different information views to assist reply important questions which might be frequent within the monetary sector. These views provide ample alternative to create benchmarks that higher qualify an app’s engagement success with a given person group:
- Engagement Insights: Identify person traits by inspecting apps through time spent or session rely. How does Netflix’s session rely evaluate to SVOD behaviors amongst customers general?
- Cohort Engagement: Compare the dimensions of various teams or apps based mostly on person habits. Do customers of TikTok spend extra time in Tinder or Bumble?
- Cohort Retention: Measure the “stickiness” of an app by viewing week-to-week retention. For instance, how has Pokémon GO retention modified within the wake of a model new live-ops replace?
- Time of Day: Break down person habits on a per-hour foundation. Are Discord customers extra prone to have interaction all through the day, or tune in solely throughout key time intervals?
Because Consumer Intelligence gives real-life general behaviors of an app’s viewers, granular evaluation can result in some highly effective conclusions. In flip, these within the monetary sector can derive vital worth from Sensor Tower’s information confidence and make key portfolio-building choices because of this.
Leading the Way for Finance
We’re proud that Consumer Intelligence is on the forefront of how cell analytics can affect, influence, and increase important funding choices for the cell app economic system. This product was years within the making, fueled by considerate conversations with our most trusted shoppers from all corners of the monetary companies world, and continues to be a long-term venture for our staff.
This is just the primary of many daring steps ahead to creating a brand new sequence of information alerts based mostly on true-to-life utilization behaviors. We stay up for pioneering extra information views that assist our shoppers acquire even sharper photos of the general well being and efficiency of main cell app companies, and nurturing our panel to take care of high-confidence information units.
Are you curious about studying extra about Consumer Intelligence and the Sensor Tower Mobile Success Suite? Reach out to our gross sales staff for a demo.
Sensor Tower’s Consumer Intelligence platform is an Enterprise degree providing. Interested in studying extra?