The high Google Play updates from I/O ‘21

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Posted by Alex Musil, Director of Product, Google Play

This 12 months, we introduced many nice new options, instruments, and updates that will help you profit from Google Play. You can try all of the updates in our I/O session, or preserve studying for a fast overview of the brand new capabilities that can assist take your enterprise even additional, from driving extra installs to rising your engagement and income.

15% service charge for the primary $1M in earnings

1. Earlier this 12 months, we introduced a further service charge tier to assist enhance developer success on Google Play. Starting July 1st, the service charge might be 15% as a substitute of 30% in your first $1M (USD) of earnings annually. You’ll have the ability to enroll for the brand new price in Play Console the week of June seventh, so we’re sharing particulars concerning the course of now to provide you time to prepare.

New instruments for managing coverage compliance

2. We’ve constructed a brand new, devoted Policy and Programs part in Play Console to offer you a centralized place to see any coverage compliance issues, steerage on repair coverage points, and details about upcoming coverage adjustments.

More SDK steerage

3. The new Google Play SDK Console lets suppliers report points with their SDK variations so we can provide you higher steerage and suggestions. We’ve began with a number of giant SDK suppliers and can proceed so as to add extra.

4. Later this 12 months, we’re launching a brand new, public web site with vital insights about widespread SDKs that will help you select the precise SDK in your app. Learn extra about how we’re serving to you construct safer and extra secure apps within the I/O session under.

Helping extra customers uncover your apps and video games

5. To make sure that your retailer itemizing belongings might help customers anticipate your in-app or in-game expertise and drive significant downloads, we’re pre-announcing a coverage change for app metadata…

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6. and introducing new pointers on retailer itemizing preview belongings.

Distribution options for the way forward for publishing

7. One million apps are in manufacturing utilizing the Android App Bundle, with 15% measurement financial savings on common vs a common APK. The app bundle is the way forward for publishing on Google Play and, beginning August 1, 2021, they’ll be required for all new apps.

8. Based on developer suggestions, we’ll quickly be launching an optionally available code transparency characteristic to supply further cryptographic assurance that your app’s code on machine has not been modified from its unique model.

Identify development alternatives with our new aggressive insights

9. To allow you to perceive your engagement and monetization traits and optimize your product plans, we’ve taken the most effective of our ecosystem knowledge and contextualized your efficiency in opposition to peersets. Learn profit from them within the I/O session under.

10. You can now additionally customise and pin the exact metrics that matter to you in a personalised KPIs part on the high of your app dashboard.

More options for a versatile monetization technique

11. Your international attain simply acquired even bigger: In 2020, we added 34 new native types of cost throughout 30 markets all over the world.

12. We lowered the minimal costs builders can set for paid apps, in-app purchases, and subscriptions in 20 new markets throughout Latin America, EMEA, and APAC.

13. This 12 months, we’ll be launching multi-quantity purchases, which can permit your customers to purchase a couple of merchandise at a time from the cart.

14. We’ll even be launching multi-line subscriptions, which can mean you can promote a number of merchandise as a part of a single subscription.

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15. And lastly, we’ll be launching pay as you go plans, which can allow you to supply customers entry to content material for a set period of time. (Don’t fear, customers can simply prolong at any time.)

16. Want to benefit from these new options? Many might be obtainable while you combine Play Billing Library model 4.0, and extra might be rolling out later this 12 months. As a reminder, new apps are required to combine model 3.0 by August 2, 2021 or by November 1, 2021 for updates to present apps.

Program enhancements to interact and retain customers

17. This 12 months, Google Play Pass expanded to over 40 markets, with greater than 800 video games and apps. Developers have on common greater than doubled their Play income throughout collaborating titles in these markets. Let us know when you’d like to hitch!

18. Google Play Points expanded to 22 international locations and added deeper integration with Play Console making it even simpler for builders to onboard. Play’s loyalty program helps builders improve engagement and scale back churn with their most excessive worth customers. Developers can study extra about becoming a member of this system right here.

More academic content material

19. Want to study extra about any of those options? We’ve constructed a complete web site with finest practices and sources that will help you study extra about our applications and instruments.

20. Last however not least, we’ve additionally added tons of latest free programs to Google Play Academy. Whether you are about to launch your startup or develop your present enterprise on Play, Google Play Academy has you coated.

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