Posted by Lauren Mytton, Product Manager, Google Play
Google Play has over 2.5B month-to-month lively customers, distributed the world over, utilizing many various units. How do you take advantage of this chance?
The idea of high quality attain
The foundations on your recreation’s (or app’s) success on Google Play are its attain and its high quality:
- Reach: Can a participant entry your recreation?
- Quality: Does the participant expertise good high quality when enjoying your recreation?
To unlock the chance for any single consumer on Google Play, you want each: each consumer should have the ability to entry your recreation, AND have a great technical expertise when enjoying it.
This is the best state of high quality attain.
Why high quality attain is foundational to your recreation’s success
When you may have high quality attain, your recreation improvement, advertising and marketing budgets, and progress technique could be lined as much as reinforce one another, since you purchase customers for whom your recreation performs nicely, and your engagement and retention methods have increased ROI for customers with good experiences.
If you may have poor high quality attain, you may inadvertently purchase customers whom you will be unable to have interaction and retain. Any spend to accumulate these customers is prone to be wasted. But the larger drawback is that poor high quality attain makes it more durable so that you can purchase customers for whom your recreation does carry out nicely, since Android vitals and consumer scores could have an effect on your recreation’s discoverability and conversion within the Play retailer.
Another state of affairs to control is missed attain. Unlike poor high quality attain, it might not damage your skill to accumulate customers who can entry and revel in your recreation. However it nonetheless limits your recreation’s scale and presumably additionally its ROI.
How you obtain high quality attain
There are three forms of choices that decide your high quality attain:
- Devices: the machine specs you construct for and goal
- Geographies: the international locations, languages or localization you supply
- Testing and optimization: what you propose for and prioritize throughout improvement and pre-launch
You make these choices once you develop and publish a recreation for the primary time, and also you proceed to make them with each new launch over the lifecycle of your recreation. You additionally want to consider these choices exterior your launch cycle, because the Play ecosystem is continually altering, which suggests your high quality attain may even change over time, even when you do nothing.
However these choices could be very arduous. They require you to reply, or predict the solutions to, two questions:
- Where are my customers?
- Where are my points?
These questions are difficult due to the dimensions and variety of customers on Google Play, each technically and geographically. Not solely that, however these choices could also be made at totally different time limits, throughout each enterprise and technical groups. How do you get them to line up?
How Reach and units will help
We’re launching a brand new software in Play Console known as Reach and units to assist with these challenges. Reach and units is a knowledge and insights software that lets you plan for high quality attain, by serving to you perceive or predict the distribution of your customers and your points throughout the Google Play ecosystem.
Reach and units takes information about your app and its friends and presents it in new methods, that can assist you reply these questions. It additionally makes it simpler to get all of the related groups in your organisation on the identical web page.
- Distribution and traits of consumer and situation metrics, beginning with set up base, crash fee and ANR fee (extra metrics to come back)
- Metric breakdowns by key attributes together with Android model, RAM, SoC, OpenGL ES model, Vulkan model and display metrics (with extra to come back)
- Peer information so you may spot alternatives in your present recreation, and even plan your subsequent recreation
- Country-level filtering for extra exact launch and enlargement planning
- Export all information for bespoke evaluation
We’ve obtained nice suggestions throughout closed beta from builders who’ve discovered it helpful in quite a lot of methods:
- Deciding what machine specs to assist
- Spotting optimization alternatives
- Assessing the ROI of addressing points
- Narrowing down the basis reason behind technical points
Visit g.co/play/reachanddevices for extra info or go straight to Play Console to test it out.