Sensor Tower’s 2021 State of Actual Property and Housing Apps Report: Prime Apps Grew New Installs 14% 12 months-Over-12 months in H1 2021


Takeaways from Sensor Tower's 2021 State of Real Estate and Housing Apps report.

The COVID-19 pandemic drove an actual property growth in america throughout 2020 as the highest cellular homebuying and rental apps noticed file adoption by shoppers. Sensor Tower’s newest report, obtainable now, reveals that this pattern has continued into the primary half of this yr.

Prime Actual Property and Housing Apps Climbed 14 % to 23 Million in H1 2021

U.S. shopper curiosity in actual property apps remained sturdy in 1H21, climbing 14 p.c year-over-year to greater than 23 million installs from 20.3 million within the year-ago interval. The highest 30 apps of this kind skilled a file quarter in Q1 2021, seeing greater than 12 million downloads. Though adoption was down quarter-over-quarter in Q2 2021, the cohort nonetheless confirmed sturdy development when in comparison with the identical interval in 2020, climbing 7 p.c Y/Y to almost 11 million downloads.

Top real estate apps in the U.S. hit more than 23 million installs in H1 2021

Zillow Maintains a Majority Share of U.S. Installs

Among the many high actual property and housing apps within the U.S., Zillow has commanded the most important market share of installs for the previous three years. The writer’s high two apps, Zillow Actual Property and Zillow Leases, collectively noticed 7.7 million installs in 1H21. Nonetheless, rivals are consuming into its market share, which has fallen 4 share factors from 48 p.c in 2019 to 44 p.c within the first half of 2021, indicating that different platforms are proving profitable in capturing shopper curiosity.

Zillow has maintained a majority share of U.S. installs for the past three years.

Actual Property Administration App Adoption Soared in 2021

Platforms geared towards homebuyers and renters aren’t the one sorts of actual property apps which have skilled an uptick in adoption. The highest 10 U.S. actual property administration apps for property house owners noticed a growth in downloads beginning in December 2020 and persevering with to climb within the first half of 2021. Installs of most of these apps in June 2021 have been up 80 p.c when in comparison with January 2020.

Real estate management app installs grew 80 percent in June 2021 when compared to January 2020

For extra evaluation from the Sensor Tower Retailer Intelligence platform, together with key insights on the efficiency of high actual property and housing apps within the U.S. in addition to a deep dive into person demographics, obtain the entire report in PDF kind beneath:

Download Sensor Tower's The State of Real Estate and Housing Apps 2021 Report