43 TikTok Stats to Know in 2022

Since launching in early 2018, TikTok’s been coated by apparently each most foremost recordsdata e-newsletter and racked up thousands and thousands of downloads globally.

Regardless of its reputation, the app can simple really feel get pleasure from a tiny little bit of a thriller to entrepreneurs, particularly since TikTok doesn’t regularly advise key app metrics. 

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As any particular person who’s gotten sucked into the app, blogged a great deal of occasions about it, hearted an complete bunch of posts, and even made a few movies of my have, I am moderately particular that this platform will stick round for moderately some time. 

However, fortuitously, with mounting recordsdata and statistics about TikTok, you manufacture not applicable should protect finish my be aware for it. To allow you to develop knowledgeable decisions about your method, we’ll conceal key TikTok statistics and details to understand, whether or not you’re applicable initiating out on the app in any other case you’re having a eye to replace your method. 

Already know what stats you’re looking for? Soar there with this desk of contents: 

  • Userbase, Downloads, and Progress
  • Demographics
  • Consumer Habits
    • The Affect of TikTok
    • Having a eye on TikTok
  • Viral Traits and Influencers on TikTok
  • Business, Revenue, and Competitors
  • The place to Acquire TikTok Stats

43 TikTok Stats to Know in 2022

Userbase, Downloads, and Progress

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month lively clients. Questioning if this was as soon as applicable a fluke or a viral vogue that can simmer down? Mirror every other time. Consistent with TikTok and its firm heads, the viewers might be to be elevated and additional promising than now we have.

  • In September 2021, TikTok authorised reaching 1 billion month-to-month lively clients. (TikTok)
  • Musical.ly, a lip-syncing app which ByteDance purchased and merged with TikTok, reportedly had 100 million month-to-month lively clients when it was as soon as purchased by TikTok in 2018. (The Verge)
  • Douyin, TikTok’s real standalone app in China, had 300 million clients on the time Musical.ly merged with TikTok. (The Verge)
  • In 2020, TikTok was as soon as primarily probably the most downloaded app globally (850 million downloads), adopted by WhatsApp, Fb, and Instagram. (Apptopia)
  • TikTok is the Excessive Free App within the Leisure half of the Apple App Retailer. (Apple App Retailer)


Whereas TikTok’s particular person unpleasant is dominated by Gen-Z within the US, many millennials private adopted it all of the plot by the world. And, even if it will really feel get pleasure from TikTok is massive within the U.S., the app’s most provocative viewers actually comes from China, the save the platform is named Douyin.

Here’s a breakdown of TikTok’s most foremost demographic.

  • 52.38% of TikTok clients globally are between the ages of 18 and 24. (Statista)
  • The US, Indonesia, and Brazil private primarily probably the most provocative audiences on TikTok as of April 2022. (Statista)
  • As of April 2021, 48% of U.S. adults between 18-29 make use of TikTok, when put subsequent with 20% of adults between 30-49 and 14% amongst 50-64 yr olds. (Pew Evaluation Middle)
  • One-quarter of Individuals between 12 and 34 private oldschool TikTok when put subsequent with 3% of adults oldschool 35+. (MarketingCharts)
  • TikTok is now readily available in additional than 200 worldwide areas. (Oberlo)
  • Over 22.2 million of TikTok’s month-to-month lively clients are in Indonesia. (Statista)
  • The social media apps Gen Z makes use of most are TikTok, Instagram, and YouTube. (HubSpot Weblog)

Consumer Habits

TikTok is a mercurial-paced app. The second you log in, you look a video on the pinnacle of a feed that is algorithmically curated round your pursuits. 

From my have experience, I’ve discovered that TikTok can with out enlighten state of affairs off you to make the most of overtime than anticipated observing an endless motion of most repeatedly comedic movies. Since these movies are most repeatedly between 15 seconds and one minute, it makes the app positive for folk who want snappy leisure on their morning trudge backwards and forwards or as soon as they’re bored at home.

On account of TikTok’s snappy tear and leisure issue, the stats beneath are not that terrifying:

  • The frequent particular person spends 89 minutes per day on the app, based on a leaked deck from TikTok. (Track Business Worldwide)
  • As of September 2021, there are 14.43 million daily lively clients the make use of of the TikTok Android App and the frequent particular person spends 12.3 hours per 30 days the make use of of it. (Statista, HootSuite)
  • TikTok is one in every of primarily probably the most downloaded apps within the Google Play Retailer. (Statista)
  • Consistent with a leaked TikTok deck, the frequent particular person opens the app 19 occasions per day. (Track Business Worldwide)
  • There are 29.7 million world DAU on the TikTok iOS app as of January 2021. (Statista)
  • 88% of parents on TikTok yarn that the sound on the platform is central to the entire app experience. (TikTok)
  • 68% of TikTok clients dispute movies the make use of of in model songs aid them keep in mind manufacturers higher. (TikTok)
  • 36% of shoppers have to be taught about merchandise by quick-scheme movies get pleasure from TikToks or Reels. (HubSpot)
  • 55% of shoppers dispute TikTok helps them examine unique issues. (Supplies)
  • 55% of TikTok clients make use of the platform to research manufacturers or merchandise. (TikTok)

The Affect of TikTok

  • The TikTok neighborhood is additional repeatedly and persistently participating with allege materials on the platform than they’re on different social media platforms. (Neuro-Notion). 
  • When clients look manufacturers natural TikTok allege materials earlier than their paid commercials, there’s a 27% enlarge in hint retract. (Neurons Inc.)
  • 71% of TikTok clients dispute the app has an even bigger have an effect on on their lives than different apps they make use of, and 79% dispute it conjures up them to attain unique issues in staunch existence. (TikTok)
  • TikTok clients are 1.3x additional in all probability to agree that the platform helps them hear different views than they most repeatedly hear vs. different leisure and social manufacturers. (TikTok & Supplies)
  • TikTok clients are 1.3x additional in all probability to understand about merchandise and traits earlier than their buddies.  (Supplies & TikTok)

Having a eye on TikTok

  • 2 out of three clients are inclined to catch one factor whereas on the platform. (TikTok)
  • 50% of TikTok clients private purchased one factor after observing a TikTok LIVE. (TikTok)
  • TikTok clients are twice as in all probability as clients of archaic social platforms to counsel a product or provider they’ve discovered on the app and 1.5x additional profitable at convincing others to protect finish a eye on the product or provider. (Supplies & TikTok)

Viral Traits and Influencers on TikTok

TikTok has opened doorways for influencers, comedians, meme creators, and even some manufacturers. Listed under are a few provocative tidbits about viral traits and influencers on the app: 

  • Probably the most adopted creator on TikTok is Khaby Lame with 147.7 million followers. Following finish within the encourage of is Charlie D’Amelio with 144.6 million. (Wikipedia)
  • One among many earliest branded hashtag challenges was as soon as Guess’ #InMyDenim enlighten. Consistent with TikTok, movies marked with this hashtag private obtained a superior complete of 38.8 million views. (TikTok)
  • 77% of TikTok clients get pleasure from when manufacturers attain up with unique challenges, traits, or memes for others to affix in on. (TikTok)
  • TikTok clients dispute that you just don’t should private a whole bunch of followers to trudge viral on TikTok. (TikTok)
  • 80% of excessive TikTok movies had music and upbeat songs. (Invideo)
  • Remixing a TikTok vogue ends in a 14% enlarge in look time. (TikTok)
  • Rapper Lil Nas X credit the success of his music “Extraordinary Metropolis Motorway” to TikTok. The music was as soon as propelled to #1 on the Billboard Excessive 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed Information)

Here’s a compilation of TikTok’s #CowboyChallenge the save people sporting frequent garments decrease to themselves in cowboy costumes to the music “Extraordinary Metropolis Motorway.”

Business, Revenue, and Competitors

The originate of TikTok not positive construct its dad or mum firm, ByteDance, on the plot, but it surely additionally resulted in opponents from apps get pleasure from Fb, which launched a truly an identical app generally known as Lasso virtually at this time after TikTok went viral. Whereas TikTok and ByteDance are much less clear about revenue and different most foremost particulars, proper this is what all individuals is conscious of:

  • TikTokoffers 5 selling tiers aimed toward tall manufacturers. One among which, a branded hashtag enlighten, reportedly costs $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
  • TikTok generated an estimated 4 billion in revenue in 2021. (Bloomberg
  • Consumer spending on TikTok has surpassed $2.5 billion globally. (Sensor Tower)
  • TikTok has a 4.8-famous particular person rating within the Apple App Retailer and 4.5 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
  • Bytedance, TikTok’s dad or mum firm is valued at $140 billion, making it the world’s most treasured startup. (CBInsights)
  • TikTok has an advert attain of roughly 885 million people. (DataReportal)

The Mysteries of TikTok

Although TikTok is a excessive social platform and is ramping up its options for advertisers, or not it’s simple moderately unique. When an organization or startup is unique, or not it’s not odd for management to masks early numbers, even when a hint is profitable. Little question, we now private considered this with different most foremost firms get pleasure from Snapchat and Netflix.

Regardless of the originate of TikTok For Business in mid 2020, there’s simple a lot additional to be taught as TikTok’s world groups and ByteDance proceed to dwell hush-hush about most foremost metrics. Throughout the arriving years, as TikTok continues to entice additional advertisers, it wouldn’t be terrifying if we started to look additional clear information regarding the app and its particular person unpleasant. 

The place to Acquire TikTok Stats

In the meantime, When you find yourself looking out to have to be taught additional about TikTok, it’s possible you’ll presumably presumably additionally learn up on its fast historical past and early success on this put up, or click on proper right here to achieve a how-to handbook for the make use of of the app. As effectively to, it’s possible you’ll presumably presumably additionally examine vital TikTok details app on numerous web websites: 

  • TikTok’s Weblog
  • HubSpot Weblog
  • Statista
  • Business of Apps
  • World Net Index
  • Pew Evaluation Middle
  • eMarketer

Should look what different businesses are doing on TikTok? Try this roundup of manufacturers on TikTok.

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Throughout the start printed Aug 15, 2022 7: 00: 00 PM, up thus far August 15 2022