50+ YouTube Stats Each Video Marketer Should Know in 2022

YouTube has expert explosive growth as a result of it turned principally primarily based in an workplace storage in 2005 and has since unfolded avenues for manufacturers and state materials creators alike.

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Examine out these 2022 YouTube stats in regards to the platform’s cell utilization, demographics, subscriber growth, ROI, and historic previous.

  • Common
  • Squawk
  • ROI and Utilization 
  • Cell
  • Demographics
  • Subscriber Negate
  • Utilization
  • Historic previous

Common YouTube Stats

Youtube demographics: 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019.

Characterize Supply

  • Over 500 hours of video are uploaded to YouTube each minute. (Statista)
  • Over one billion hours of movies are watched on YouTube day by day.
  • “Toddler Shark Dance” by Pinkfong Younger people’ Songs & Stories is basically essentially the most watched video on YouTube, with over 11 billion views since 2016.
  • YouTube has greater than 2 billion clients.
  • Primarily principally primarily based on a customized Nielsen meta-prognosis, a full-funnel YouTube method drives 10% elevated ROI when put subsequent to consciousness promoting alone. (Suppose with Google)
  • A most authentic secret agent displays that YouTube advertisers stare Consciousness codecs using 28% of their conversion assists. (Suppose with Google)
  • 75% of contributors surveyed ship promoting in YouTube movies makes them extra attentive to authentic manufacturers or merchandise,1 whereas 70% of them ship they offered a impress as a outcomes of seeing it on YouTube (Suppose with Google)
  • A 2021 Google secret agent realized that on smart, YouTube full-funnel advertisers stare their consciousness campaigns energy attain that’s 75% extra incremental than their motion campaigns. (Suppose with Google)
  • 51% of U.S./UK clients use YouTube to study or uncover merchandise to obtain. (GWI)

YouTube Squawk Stats

Youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

Characterize Supply

  • 65% of Gen Z agree that state materials that’s in my notion linked to them is extra essential than the state materials {that a} complete bunch varied people concentrate on about. (YouTube)
  • There occupy been greater than 65 billion views of movies linked to ASMR in 2021. (YouTube)
  • 76% of Gen Z agree that YouTube has principally essentially the most state materials that permits them to deeply detect issues they’re drawn to. (YouTube)
  • 82% of Gen Z occupy light YouTube to see state materials in explain to actually really feel nostalgic. (YouTube)
  • 83% of Gen Z occupy light YouTube to see soothing state materials that helps them tranquil down. (YouTube)
  • 78% of contributors agree that they use YouTube attributable to it serves them with state materials that’s in my notion linked to them. (YouTube)

ROI and Utilization by Entrepreneurs

video marketers report that Facebook, YouTube, and Twitter have the highest engagement levels

  • YouTube channels with 100K-1M followers occupy the highest seemingly engagement price. (Influencer Advertising and advertising and marketing Hub)
  • On most social platforms, engagement costs usually sample down as follower rely grows. On YouTube, the choice is exact. The frequent engagement price on YouTube for state materials creators with over 1 million followers is 4.06% whereas the frequent price for these with 1K to 5K followers is easiest 2.04%. (Influencer Advertising and advertising and marketing Hub)
  • 77% of video entrepreneurs use YouTube to host movies. (HubSpot Weblog Be taught)
  • When requested which social media platform supplied the highest seemingly engagement price, 500+ entrepreneurs ranked YouTube 2nd high seemingly. (HubSpot Weblog Be taught)
  • YouTube is basically essentially the most in most cases-faded platform amongst video entrepreneurs light by 88%. (Wyzowl)
  • 56% of entrepreneurs surveyed in 2022 ship YouTube affords the largest ROI, rating #2 throughout the assist of Instagram. (HubSpot Weblog Be taught)
  • Entrepreneurs conception to make investments principally essentially the most in YouTube in 2022. (HubSpot Weblog Be taught)
  • 27% of entrepreneurs surveyed in a Video Advertising and advertising and marketing Ship ship they conception on investing in sharing movies on YouTube greater than any varied platform. (HubSpot Weblog Be taught)
  • YouTube ranks 2nd high seemingly in producing leads when sharing promoting movies throughout the assist of Instagram. (HubSpot Weblog Be taught)
  • 44% of influencers leveraged YouTube for his or her campaigns in 2021, up 8% from 2021. (Influencer Advertising and advertising and marketing Hub)

YouTube Cell Stats

  • 21.2% of the worldwide guests on YouTube in 2021 got here from cell devices. (Statista)
  • Further than 70% of YouTube see time is generated from cell devices.
  • In Q2 of 2021, cell devices accounted for 63% of YouTube viewing time worldwide. (Statista)
  • In 2020, YouTube turned the fourth most in vogue IOS app after ZOOM, TikTok, and Disney+.
  • in December 2021, 72% of respondents worn 18 to 34 years light their smartphones to see on-line video state materials weekly. (Statista)

YouTube Demographics Stats

Youtube demographics: Millennials trust YouTube more than any other generation

Characterize Supply

  • Millennials perception YouTube greater than any varied era. (HubSpot Weblog Be taught)
  • 81% of U.S. adults ship they use YouTube in 2021, up 8% from 2019. (Pew Be taught)
  • YouTube attracts principally essentially the most firm from India, the USA, and Indonesia. (Statista)
  • YouTube is the 2nd most visited internet roar throughout the sector. (Hootsuite)
  • 82% of U.S. adults who title as male epic using YouTube. (Pew Be taught)
  • YouTube is provided in additional than 100 worldwide places.
  • YouTube is provided in 80 languages.

YouTube Subscriber Negate Stats

  • YouTubers collectively earned a epic-breaking $300 million in 2021, up 40% from the earlier yr. (Forbes)
  • T-Sequence, a Hindi tune channel, is essentially the most in vogue YouTube channel with 171 million subscribers, adopted by PewDiePie with 109 million subscribers.
  • Probably the most in vogue branded YouTube channel is LEGO, which has over 10.04 billion views. (Statista)

YouTube Utilization Stats

  • YouTube is the sector’s 2nd-largest search engine. (Search Engine Journal)
  • Viewers are 4 instances liable to make use of YouTube to uncover particulars a few impress, product, or supplier (versus varied platforms). (YouTube Adverts)
  • YouTube is the 2nd most visited internet roar throughout the assist of Google.
  • YouTube clients collectively see over 1 billion hours of state materials day-to-day.
  • The majority of essentially the most in vogue YouTube movies are tune movies.
  • 70% of viewers ship that YouTube makes them extra attentive to authentic manufacturers. (YouTube Adverts)
  • Viewers ship they’re twice as seemingly to obtain one thing they noticed on YouTube. (YouTube Adverts)

YouTube Historic previous Stats

  • “YouTube.com” turned activated on February 14, 2005.
  • “Me on the zoo” turned the primary video uploaded to YouTube on April 25, 2005.
  • Google bought YouTube for $1.65 billion on October 9, 2006.
  • YouTube launched InVideo adverts in December 2007.
  • YouTube streamed the USA presidential debates for the primary time in 2012.
  • One amongst the youngest superior YouTubers is Ryan ToysReview, who’s a 8-yr-feeble boy who makes $22 million a yr and has 22 million subscribers.
  • The tune “Gangnam Trend” which surged in recognition in 2014 broke the video’s take into accout counter.
  • The main YouTube video to realize 1 million views turned a 2005 Nike advert that features soccer celebrity, Ronaldinho.
  • The YouTube video that bought principally essentially the most views in 24 hours is BTS’s “Dynamite” tune video, which attracted 101.1 million views in a single day.
  • Primarily essentially the most cherished video on YouTube is the tune video for the tune “Despacito” by Luis Fonsi that features Daddy Yankee, with over 49 million likes.
  • YouTube’s possess YouTube Rewind 2018 video is basically essentially the most disliked video on the platform. It has bought over 19 million dislikes and owns an 86.60% hate share.

Editor’s imprint: This publish turned on the initiating revealed in February 2019 and has been up to date for comprehensiveness.

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On the start revealed Aug 8, 2022 7: 00: 00 AM, up to date August 08 2022