8 Modern & Transferring Examples of Augmented Reality in Advertising

The Augmented actuality, digital actuality, and combined actuality market dimension worldwide is anticipated to soar by greater than 220 billion USD between 2021 and 2028. Tim Prepare dinner dinner, Apple’s CEO, has acknowledged that AR will someday be as important in our day after day lives as “consuming three meals a day.” 

a person interacts with an augmented reality marketing feature on their tablet

AR has moreover made its design into diversified industries, together with advertising. If truth be instructed, many people devour AR experiences from producers day-after-day with out even realizing it, like picture and video filters on social media. 

Need to you’re questioning how AR performs into advertising, this publish will uncover about at eight corporations which possess long-established AR in trendy and intriguing ways in which you may maybe presumably presumably be devour to brainstorm and develop your web design. Unlock tips, systems & recommended resources to stay ahead of the tech curve.

Augmented Reality Examples

Augmented Reality for Product Advertising

1. Pokémon GO

Pokemon GO took the world by storm in 2016, and it is miles one in every of principally probably the most indispensable AR experiences. 

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Throughout the app, customers web notified of eligible Pokémon of their residence and catch instructions to rep and buy them. After they arrive throughout a Pokémon, the character is superimposed over the real-life location of the app consumer — an AR journey. 

The game is constructed round catching the obtainable Pokémon sooner than any particular person else can, which is why, when the app first got here out, people would uncover in teams to research cross-test to be the primary to make a choice the character.

2. Dwelling Depot

Adorning a residence isn’t straight ahead — how invent you understand whilst you’ll undoubtedly just like the yellow paint that appears beautiful on-line nonetheless may maybe presumably presumably very successfully be too gleaming in your toilet? What if that espresso desk doesn’t slot in your lounge as you’d hoped?

In 2015, Dwelling Depot launched its Enterprise Coloration app, which makes use of patent know-how to current customers what a paint shade will uncover about like of their residence. The AR know-how considers lights, objects, and shadows throughout the room, so that you may maybe presumably decide about how that yellow coloration will uncover about in actual life. Need to you don’t perception your judgment, you may maybe presumably moreover share photographs from the app on social media to web a pal’s notion.

Dwelling Depot isn’t the only residence furnishings retailer to make devour of AR to invent label for his or her customers — IKEA has related AR know-how constructed into its app.


IKEA makes use of AR to encourage prospects take a look at and visualize merchandise of their web residence sooner than making a purchase order. 

It provides a pair of devices for buyer needs, just like the IKEA Plot app that superimposes to-scale units of furnishings in real-life rooms or the IKEA residence planner that helps people web furnishings units, like kitchen cupboards, to make sure they’re completely satisfied sooner than inserting an current. 


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4. Sephora

There’s a motive many people don’t decide make-up merchandise on-line — it’s now not functionality to clutch whilst you’ll just like the lip shade or basis protection whilst you don’t try it on in-store. Sephora understands this struggle and is recognized for allowing in-store mates to check merchandise on themselves sooner than buying for them, nonetheless now not all people may maybe presumably presumably very successfully be snug doing so. 

For these now not as snug, it provides an in-store digital strive-on kiosk the place mates can decide about how merchandise uncover about on themselves to make sure they’re completely satisfied.

5. StubHub

Augmented actuality enables you to visualise and work alongside with a residence — two critical decisions when deciding on how so much you’re prepared to pay for a stadium seat.

For Tall Bowl LII, StubHub launched an AR attribute on their cell app that allowed fee retailers to stare a digital 3D model of the U.S. Financial institution Stadium and inside attain parking garages and concession stands. This enabled doable retailers to visualise their beefy journey sooner than buying and minimized the prospect of paying for a subpar seat.

StubHub’s reliance on AR solved a complete buyer relate — as StubHub CTO Matt Swann components out, “We’re fixing for actual anguish components, now not solely applicable tech for the sake of tech. For a lot of people, or not it’s now not an match you neutral applicable current up for; or not it’s form of a bucket report merchandise.”

For out-of-towners, the talent to nearly examine diversified seat areas provides consolation for hesitant retailers.

6. Social Media Filters

Filters are AR facets that social media customers devour day by day on diversified apps, from TikTok to Instagram to Snapchat. Over 250 million people devour an AR attribute on Snapchat day-after-day, and creators on the platform possess constructed over 2.5 million AR lenses. 

With filters, customers merely decide a picture of themselves or one factor of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of shades or altering the colour diagram of a surroundings.

AR and Experiential Advertising

7. Netflix

To market season 4 of Stranger Points, Netflix launched an in-person experiential advertising and AR journey known as the Stranger Points Experience. Followers talk about over with an in-person location and decide half in an immersive journey linked to the unique, the place they play video video games with AR facets that encourage them the truth is really feel like they’re throughout the Stranger Points world.

Throughout the previous, Netflix has marketed diversified Stranger Points seasons with AR experiences like Instagram filters that area customers contained throughout the universe, all from the consolation of their properties. 

8. Pepsi

In 2014, Pepsi place in AR know-how in a London bus secure haven, making it seem to be a lion, UFOs, alien craft, and diversified objects had been headed straight for Londoners.

The manufacturing showcased Pepsi’s prankish persona and outfitted the viewers with a wonderful journey. Afterward, a video of the bus secure haven’s AR know-how attracted over six million views on YouTube — making it one in every of YouTube’s most thought-about advertising campaigns.

Pepsi’s marketing campaign highlights the effectiveness of AR when an organization undoubtedly is aware of its viewers. Pepsi didn’t choose to make devour of AR to promote its merchandise — as a substitute, it relied on its patrons to fancy the surreal journey and naturally share the narrative with mates, creating buzz across the emblem.

The Impart of AR in Advertising

Whereas incorporating AR into advertising stays to be unique, entrepreneurs can soundless stage to how these producers creatively integrated know-how into their advertising concepts. 

Throughout the extinguish, as a result of the media panorama changes and know-how will get extra advanced, entrepreneurs at corporations of diversified sizes may maybe presumably presumably want extra alternate options to implement know-how. And, after they devise, they are going to choose to guage creatively and innovatively about how they make investments in it.

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