The suitable method to Ship Advantageous Describe Affirmation Emails [Examples + Template]

Describe affirmation emails take up a 65% originate worth, probably the greatest common originate worth of all emails. Optimizing these emails is a apparent diagram to obtain extra eyes on your hint.

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Previous trace-constructing, electronic message confirmations elevate peace of options to your valued potentialities by verifying {that a} transaction on your net location was obliging. With out this affirmation, your potentialities may even really feel at a loss for phrases. The extinguish result’s a shaky hint expertise and probably a upward thrust in inquiries on your purchaser service crew.

Let’s stumble on the strategy you need to maybe maybe additionally optimize your affirmation emails with actionable examples and templates. Listed right here, you’ll stumble on:

  • Affirmation Electronic mail Best Practices
  • Describe Affirmation Electronic mail Template
  • Describe Affirmation Electronic mail Examples
  • The suitable method to Create and Ship Describe Affirmation Emails
  • Describe Affirmation Internet web page

What’s a affirmation electronic message?

A affirmation electronic message acts as a digital receipt {that a} purchaser receives as soon as they’ve purchased one thing on-line. This electronic message entails expose affirmation numbers, what they purchased, how a lot cash they spent, and recordsdata associated to flow into and provide.

Affirmation Electronic mail Best Practices

Many affirmation emails are fraction of a workflow. As soon as a purchaser completes a transaction, an electronic message robotically comes out recapping what they purchased. Regardless that this electronic message follows a correct building, there are tranquil best practices your hint may even tranquil implement.

As an illustration, or no longer it is severe your expose affirmation electronic message be:

  • Cellular-correct. Many recipients will check out their electronic message on their telephones to scrutinize whether or not or no longer an expose was processed.
  • Skim-ready. Many potentialities are on-the-trail and assemble no longer take up time to be taught dense textual content. Everytime you occur to soak up bought important provide recordsdata you’ll rob to embody, place confidence in options linking to it barely than together with it inside the physique textual content.
  • Presents an electronic message and phone sequence of your purchaser improve, in case the recipient’s expose is faulty.
  • Outlines subsequent steps. That entails when the patron can ask of an expose to ship, or how the patron will seemingly bear in mind their expose.
  • Includes transport deal with, cost association, and expose quantity.
  • Affords upselling alternate options, cherish merchandise that complement their steal or upgraded plans to place confidence in options inside the extinguish.

Moreover, place confidence in options the strategy you need to maybe maybe additionally embody hint order on your textual content to cultivate purchaser loyalty, severely with first-time potentialities. That you should maybe maybe additionally moreover add hyperlinks to your social media accounts or weblog, so distinctive potentialities can salvage assorted options to favor along with your hint.

10 Describe Affirmation Electronic mail Examples

Prior to you provoke on your affirmation electronic message, choose inspiration from our spherical-up of the most straightforward electronic message examples. Then, be taught on for some templates that your crew can make use of.

1. Present a subsequent step.

Email confirmation example from Uber.

Uber’s expose affirmation emails are sleek, orderly, and aesthetically comely. Their assemble makes make use of of natty textual content, a spread of white attribute, and a blue call-to-action to incentivize the rider to “worth or tip” the driving force.

What we cherish: The electronic message is organized so the rider sees probably the most severe recordsdata above-the-fold — a “thanks” adopted by the associated fee. The recipient handiest wishes to scroll in the event that they wish to.

2. Confirm the acquisition.

Email confirmation example from JetBlue.

JetBlue’s expose affirmation electronic message opens with their enjoyable and suave slogan, “You might be all residence to jet.” This phrase right away reassures the recipient that their expose was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “probably the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Regardless that the recipient has already paid, JetBlue makes use of the expose affirmation electronic message as however yet another various to cultivate stronger purchaser loyalty.

What we cherish: Beneath the affirmation, JetBlue offers an easy “Prepare time out” CTA, so the patron can with out catastrophe change a seat task, add extras, or change flights. Best of all, they’ve included a hyperlink to their cellular app. Prospects receiving expose confirmations from JetBlue will need their app to entry their cellular label, so or no longer it is a vivid technique for JetBlue to embody the app hyperlink.

3. Create a sleek assemble.

Email confirmation example from Hausera.

Hausera, an ecommerce location that sells kitchen and bathroom fixtures, does an very marvelous job ensuring their expose affirmation electronic message is sleek, all whereas providing the recipient any recordsdata they’ll even want. They provoke with distinct messaging cherish “progress is an environment friendly trying factor” and “congratulations” to thank the patron for his or her expose.

Email confirmation example from Hausera.

What we cherish: Beneath the expose summary, they embody priceless CTAs equal to “Retain Looking,” as properly as alternate options to each electronic message, name, or dwell chat with a improve rating. Whether or not a purchaser has an self-discipline with their expose or merely wishes to proceed perusing Hausera, the ecommerce location ensures the patron can salvage the following steps from inside the expose affirmation itself.

4. Construct an awfully vital minute print up excessive.

Email confirmation example from Tobi

Tobi’s expose affirmation electronic message is simple and easy. The ecommerce location offers two severe CTAs — “analysis my expose” and “contact purchaser care” — inside the electronic message itself. The recipient is able to right away check out and applicable any recordsdata if their expose would no longer scrutinize marvelous.

What we cherish: Tobi additionally successfully outlines their expose exercise inside the physique textual content of their electronic message. They repeat the patron to ” enable as a lot as 2 trade days to exercise and ship your expose.” By together with this recordsdata of their electronic message, Tobi ensures minimal outreach from potentialities who’re questioning when their expose will ship, or why they have not bought transport recordsdata already.

5. Converse, Thanks!

Email confirmation example from BigStub

BigStub’s expose affirmation electronic message, whereas admittedly text-heavy, does a applicable job providing the patron with a spread of important recordsdata inside the way forward for their electronic message, together with a CTA to try expose attribute, a phone quantity to contact purchaser improve, and a suppose concerning provide minute print for the recipient’s label.

What we cherish: BigStub offers a $25 rebate inside the expose affirmation electronic message with enrollment in Big Enjoyable. Even if the patron would no longer comply with for the rebate, the inclusion continues to be an environment friendly association that permits BigStub to probably improve distinct hint conception.

6. Make it shoppable.

Email confirmation example from JustBats

JustBats, an ecommerce location that sells baseball and softball instruments, does an very marvelous job of base-selling assorted merchandise of their expose affirmation emails. As an illustration, when you occur to steal a glove on their location, you will obtain an electronic message with the following message — “You take up the glove, now obtain the bat.”

The remainder of the electronic message is designed to reduction a specific individual take a bat, with CTAs cherish “Retailer all bats” and “Retailer closeouts.” The electronic message additionally elements priceless sources to assemble positive that the recipient is able to salvage the good bat for his or her wishes.

What we cherish: JustBats proves an expose affirmation electronic message would even perhaps be an environment friendly various to counsel assorted associated merchandise or firms, severely given that expose abet you to designate the patron’s wishes. Within the above instance, a glove is a logical subsequent step for anyone who has applicable purchased a bat, and vice versa.

7. Be priceless.

Email confirmation example from SoulCycle.

SoulCycle’s expose affirmation electronic message successfully offers all associated recordsdata and demonstrates SoulCycle’s means to flow into above-and-beyond in purchaser service. After they’ve outlined when, the place, and on which bike the patron will seemingly be driving, SoulCycle entails assorted priceless recordsdata together with the studio deal with and a suppose that sneakers and water will seemingly be equipped.

On the backside of their electronic message, they ship a overjoyed invitation that reads “Questions, issues, or applicable want to negate hiya?” with each a phone quantity and electronic message if the recipient wishes to prevail in purchaser improve.

What we cherish: SoulCycle will seemingly be conscious of the language of their expose affirmation electronic message, and seems to be like for areas the place they’re going to add hint order.

8. Beef up important actions.

Take dangle of a see on the expose affirmation bought from Massachusetts’ Franklin Park Zoo upon a modern steal:

Email confirmation example from Franklin Park Zoo.

This electronic message offers all the recordsdata wished, nonetheless it completely additionally makes the recipient really feel applicable regarding the acquisition by letting them know that their cash was serving to improve conservation efforts.

9. Educate customers about distinctive expertise.

Screenshot of Zoom’s email confirmation showing 3 core elements: payment details, getting started, and support.

Zoom’s affirmation electronic message accommodates three elements:

  • It confirms the acquisition.
  • It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
  • For the recipients who will seemingly be much less savvy, Zoom offers demos, webinars, and improve.

What we cherish: The sleek and minimal assemble underpins the comfort of make use of of Zoom’s assembly utility. The electronic message is nicely-designed with a pattern of white attribute. This makes it easy to be taught and attracts the attention to an awfully vital elements cherish the iconography representing improve and coaching alternate options.

10. Protect on hint.

Screenshot of an ecommerce brand’s email confirmation shows good use of branded language like: ‘happy, healthy skin’ and ‘we hope you love your new skincare’

SKINICIAN makes use of a set tone inside the way forward for its affirmation electronic message. The textual content on the tip is appropriate and personable. It affirms the patron’s steal with “Happy Healthful Pores and skin is throughout the nook.” The intro ends with an accurate “we hope you deal with your distinctive skincare.”

What we cherish: On the tip of the electronic message the recipient can choose two actions: “Stumble on your expose” or “Retain searching.” An environment friendly addition to this electronic message is the “You saved £5.00,” which reminds the actual individual of the value of searching at their location.

11 Describe Affirmation Electronic mail Templates

Having a see to craft the suitable affirmation electronic message? Try these electronic message templates to compose a affirmation sequence that serves your potentialities and helps your hint.

1. Instructing Prospects

order confirmation template, Thank you for your order. Please take a moment to review the details below.  Order Number: [order number] Order Date: [order date] Payment Date: [order payment] Now, let’s get you started with [product]. [Information on how to use the product.] Dig into some of the guides, webinars, and training materials, below. Contact customer support.What we cherish: This template offers the recipient each factor they have to confirm their steal, then, it preempts their subsequent wishes by providing tutorial supplies.

Both the recipient will know what they have to attain subsequent, or they’d maybe deal with steering to obtain probably the most out of their distinctive steal.

This template additionally connects the emblem to the actual individual. The addition of “Contact purchaser improve” reveals the emblem cares regarding the specific individual by giving easy entry to reinforce.

2. Supporting Your Product sales Funnel

confirmation email template, You’ve purchased [item]. Thank you for choosing us! Purchase date: [date of purchase] Order number: [order number] Amount: [cost of order] [Order status] [Add sections with related items to bring the buyer back into the shop.]

What we cherish: Shoppable electronic message affirmation is inclined to pick out your specific individual assist to the obtain location. Plus, it shares merchandise that you just know the patron will seemingly be drawn to.

3. Sharing hint values.

Thank you for shopping with us today! Here are the details of your latest purchase: Purchase date: [date of purchase] Order number: [order number] Amount: [purchase cost] [Track My Order] [Add a “Did you know?” section taking the user to relevant pages on the website.]

What we cherish: Be wakeful, 65% of of us originate affirmation emails, and your purchaser may even no longer know each factor about your hint however. Informing your buyers about what gadgets you apart from the competitors can assist flip them into correct potentialities and hint advocates.

4. Making the Purchaser Really feel Right

Hey [name], You’ve done something incredible today by donating [amount]. Thanks to your generosity we will be able to [what the donation money accomplishes]. It’s people like you who make a difference and we really appreciate it.

What we cherish: There’s nothing cherish the affirmation that you just’ve carried out a applicable factor. With one thing cherish a donation you need to maybe maybe additionally ask of the donor to really feel applicable already, nonetheless they could not deal with the size of their contribution. This electronic message template helps to realize applicable that, and it quietly reinforces precisely what the nonprofit is reaching.

5. Welcoming a Purchaser Into the Neighborhood

email confirmation template, Hey [name], You signed up for [subscription]. It’s great to have you! Here are the details. Subscription start date: [date] Subscription length: [time period] Amount: [cost] Payment date: [date of payment] Your subscription is active until [date] and will automatically renew. You’re now part of a [size] community, and we’re all here to [mission].  Why not head over and introduce yourself to the community? You’ll find threads and channels dedicated to introductions and our moderators are there to welcome you. Find us on [Slack link], [Facebook Group link], and [LinkedIn link].

What we cherish: The electronic message covers the details of the acquisition and subscription on the tip. It eliminates questions on computerized renewal and affirms that the choice is a applicable one by telling the recipient that others take up subscribed too. At remaining, the electronic message targets to assemble the transition into the neighborhood easy by encouraging them to introduce themselves and the place to realize it.

6. Reaffirming the Settle

Hello [name]! You’ve taken action today! Here's more about your order. Invoiced amount: [cost] Status: [paid or pending] Payment date: [date of payment] [Order details] You should be proud of the good work you’ve done today. By purchasing [service] you can expect. Got questions? Reach out to customer service.

What we cherish: There’s nothing cherish a snappily affirmation of a applicable alternative. This electronic message does that, nonetheless it completely additionally offers the causes why the recipient would even perhaps be satisfied regarding the choice by outlining the expectations. The consumer service minute print on the give up are a beneficiant addition, applicable in case there are any nagging worries.

7. Confirming a Reserving

Dear [name], Thank you for choosing us for your upcoming visit. We can’t wait to meet you. Here’s confirmation of your booking: Booking number: [order number] Arrival date: [date] Nights: [number of nights] Room: [room number if applicable] Total rate: [nightly rate if applicable] Amount paid: [cost] Balance outstanding: [remaining balance if applicable] Before you arrive, there are a few things to note: [Provide specific instructions.] Here’s how to find us. [Detailed directions.] Any questions, don’t hesitate to pick up the phone and call us at [number].

What we cherish: This affirmation template offers all the subsequent steps that the recipient wishes to scrutinize their lodge or room reserving was successful. Moreover, the electronic message is advising the recipient on what they’re going to attain subsequent. That entails protecting the positioning and any specific directions the purchaser may even will deserve to soak up in options of.

8. Choosing Simplicity

Hello [name], Thanks for choosing us. Your order for [product/service] was successful. You can expect delivery in [number] business days. Order number: [order number] Payment received: [cost] [Track order status]What we cherish: Although simplistic, this affirmation electronic message does each factor that it wishes to. It’s lawful for manufacturers who want to obtain to the purpose and convey all the core recordsdata.

9. Encouraging Referrals

confirmation email template: Hello [name], It’s time to celebrate! Your order is being processed and will be with you in [number] business days. Your order details: Order number: [number] Order date: [date] Amount paid: [cost] Don’t forget! We offer 10% off your next order if you refer a friend. Just share your referral code [code] with a friend, and we’ll sort the rest!

What we cherish: The tone of this electronic message template is appropriate and informative. On the give up, the emblem prompts the patron to piece with a friend for 10% off their subsequent expose. That you should maybe maybe additionally toughen this messaging in later emails too, which is severely priceless when the expose arrives.

10. Upselling

Hello [name], Please find the details of your order below. You’ll receive a shipping notification in 1-2 days. Your order details: Order number: [number] Order date: [date] Amount paid: [cost] Your items would look amazing with these accessories! [Related items] [Revise Your Order]

What we cherish: Equally to the JustBats and SKINICIAN examples above, this template is giving customers however yet another to flow into assist to the obtain location. The associated gadgets subsequent to a “revise your expose” button are environment friendly. This CTA can encourage an upsell sooner than the expose is totally processed.

11. Incentivize Circulation

confirmation email template, Hey [name]! Your order is processed. Check out the order details below. Order number: [number] Order date: [date] Amount paid: [cost] [Review Order] Before you go, did you check out our sale ending in [hours/days]? It’s not too late, you can pick up [items] for up to 50% off. [Shop]

What we cherish: The conception of a soon-to-be-ending sale encourages customers to pick out motion. The store button makes viewing the sale gadgets easy.

Topic Line Templates

Having a see for some snappily inspiration for self-discipline traces? Listed beneath are various in pattern alternate options that you just need to maybe maybe additionally make use of on your affirmation emails.

Veil: Topic traces fluctuate in line with the pattern of merchandise that’s on the market and the motion that has been achieved.

Ecommerce Purchases

  • 🙌🏻 You probably did it!
  • Your steal is on its strategy.
  • We’ve bought your expose!

Electronic mail Impress-ups

  • Electronic mail affirmation! You’re one click on away.
  • You’re almost there! Confirm your electronic message.
  • Click on on right here to confirm your electronic message.
  • Click on on to affix 10,110 subscribers.


  • Confirm your electronic message for entry.
  • You’re making a distinction.
  • You modified a existence in the mean time.
  • You’re inconceivable! 💙 Thanks on your donation.

The suitable method to Create and Ship Describe Affirmation Emails

There are a selection of on-line web sites with electronic message templates that abet you to compose affirmation emails.

As an illustration, you need to maybe maybe additionally compose an expose affirmation electronic message inside the HubSpot Electronic mail Advertising and marketing utility without spending a dime. That you should maybe maybe additionally take a pre-made template and customise textual content, pictures, and total assemble. Or, you need to maybe maybe additionally compose an electronic message from scratch.

Right here is an instance of an expose affirmation electronic message made with HubSpot’s electronic message utility.

Email confirmation email created using HubSpot’s email marketing tool.

There are a selection of various expose affirmation electronic message templates available by association of instruments equal to Stripo and Squarespace.

Alternatively, when you occur to make use of an ecommerce net location builder cherish X-Cart, you need to maybe maybe additionally make use of one amongst their electronic message utility add-ons to compose your dangle expose affirmation electronic message.

Describe Affirmation Internet web page

Often, when a purchaser places an expose, they may ogle a affirmation web page sooner than they even obtain the affirmation electronic message.

As an illustration, here’s what you will ogle when you attribute an expose on Amazon.

Amazon order confirmation page

Hiss Present

This web page is the place you need to maybe maybe additionally very properly be redirected when you click on the “Take dangle of” or “Settle” button and implies that an electronic message wishes to be on its strategy. An on-line affirmation web page is a temporary-time body scrutinize that tells your purchaser that their transaction glided by association of as it might maybe maybe be. If a purchaser would no longer ogle this web page, she or he goes to seemingly resolve their transaction did not work.

Everytime you occur to may even very properly be developing an on-line affirmation web page, listed beneath are various stuff you need to maybe maybe additionally tranquil embody:

  • Messaging equal to “Success! Your expose is confirmed”, as properly as a suppose that the patron may even tranquil ask of an electronic message of their inbox quickly.
  • An expose quantity, provide minute print, and expose summary (together with whole label).
  • Images of the merchandise or firms purchased.

Moreover, you need to maybe maybe additionally embody assorted associated purchases on a purchaser’s expose affirmation web page. As an illustration, in the event that they’ve purchased a blender on your location, maybe you want suppose them a smoothie recipe e e book on their expose affirmation web page.

Within the extinguish, or no longer it is severe to compose expose affirmation pages and emails. These minute print assemble positive that your purchaser feels supported inside the way forward for their whole purchaser’s fling.

Editor’s Veil: This put up was at the beginning printed in Aug. 2019 and has been as a lot as this level for comprehensiveness. 

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