Participant spending in cell video games with an Imposter theme noticed a 26 occasions enhance year-over-year in america throughout H1 2021, Sensor Tower Retailer Intelligence estimates present, making it the quickest rising sport theme by income, largely pushed by Amongst Us from InnerSloth.
This evaluation is powered by Sensor Tower’s Recreation Intelligence options, which may delve into titles by setting, artwork fashion, digital camera POV, and theme. These instruments present publishers with one other highly effective information set to make the most of of their analyses that allow a deeper look into the market and their rivals. They work in tandem with Sensor Tower’s Recreation Taxonomy, which segments video games into related genres and subgenres to help publishers in effectively figuring out key developments.
Recreation Theme Progress
The Imposter theme noticed the quickest development of all themes, with participant spending seeing an roughly 26 occasions enhance Y/Y within the U.S. throughout 1H21 to $8.4 million. Income for the theme was largely led by Amongst Us, which accounted for 94.3 p.c of participant spending, adopted by Suspects: Thriller Mansion from Wildlife Studios. The second quickest rising theme by income throughout this era was Style / Aesthetics / Hair, which noticed participant spending rise by about 441 p.c Y/Y to $169.5 million. Rating No. 3 was Animal – Insect, which noticed income enhance by roughly 439 p.c Y/Y to $5.8 million.
The No. 1 theme by participant spending throughout 1H21 was Cash / Treasure, which incorporates titles resembling Coin Grasp from Moon Energetic and Bingo Blitz from Playtika. It was adopted by Empire Constructing at No. 2 and Tabletop at No. 3.
Sci-Fi was the fastest-growing sport setting in 1H21, with income growing by 35.5 p.c year-over-year to $1.2 billion, led by titles resembling State of Survival from FunPlus and Star Trek Fleet Command from Scopely. The No. 2 setting for income development was Historic, which noticed participant spending enhance by 29.4 p.c Y/Y to $651.7 million, whereas Excessive Fantasy ranked No. 3 with income up by 25.6 p.c Y/Y to $2.8 billion.
The No. 1 setting by participant spending was Trendy, which incorporates titles resembling Garena Free Fireplace from Garena and Homescapes from Playrix. Excessive Fantasy, in the meantime, ranked No. 2 for income, whereas Cartoon Fantasy ranked No. 3.
Artwork Fashion Ascension
Neon, which incorporates titles resembling Tiles Hop: EDM Rush from Amanotes and Bricks Breaker Quest from Mobirix, noticed the quickest development in participant spending for artwork fashion, rising by roughly 109 p.c Y/Y to $7.3 million. It was adopted by 3D Anime at No. 2, which noticed income enhance by 92.4 p.c Y/Y to $434.6 million, and Hypercasual at No. 3, which noticed participant spending rise by 49.2 p.c Y/Y to $20.5 million.
The highest grossing artwork fashion in 1H21 was 2D Cartoon, which incorporates titles resembling Sweet Crush Saga from King and Coin Grasp, producing $6 billion in complete. It was adopted by 2D Sensible at No. 2 and 3D Sensible at No. 3.
Digital camera POV Reputation
Third Particular person, which incorporates titles resembling Garena Free Fireplace and Genshin Influence from miHoYo ranked because the No. 1 quickest rising digital camera POV by participant spending in 1H21, with income growing by 27.5 p.c Y/Y to $1 billion. Dynamic was the second quickest rising digital camera POV, with income rising by 22.4 p.c Y/Y to $1.2 billion, whereas Isometric rose by roughly 22 p.c to $4.5 billion.
Isometric, which incorporates titles resembling Coin Grasp and Lords Cellular from IGG, additionally ranked No. 1 for income, adopted by Aspect at No. 2 and High Down at No. 3.
Beforehand, we offered insights into the broader market style and sub-genre developments within the U.S. throughout the first half of the yr. By using Recreation Intelligence, we will delve even deeper into the important thing themes, settings, artwork kinds, and digital camera POVs which are experiencing notably important development and driving essentially the most participant spending. Whereas Imposter was the quickest rising sport theme in 1H21, the No. 2 income generator, Style / Aesthetics / Hair, is extra reflective of a wider business development. Such insights allow publishers to know how the market is evolving and the place they could have the best alternative for achievement.
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