Making Scores and Critiques higher for customers and builders

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Posted by Tom Grinsted, Scott Lin, and Tat Yang Koh, Product Managers at Google Play

Illustration of person holding phone looking at 4 star rating

Scores and critiques are necessary. They supply worthwhile quantitative and qualitative suggestions in your customers’ reported expertise of your app or sport, and the broader service that you simply provide. That’s why they’re one of many indicators folks use when deciding what to obtain on Google Play.

We’ve heard from each Play Retailer customers and builders that scores and critiques may very well be extra useful. That is very true when scores from one space unfairly impression one other — like when a bug that solely impacted a single nation negatively impacts the app’s ranking in all places; or when optimistic enhancements in a pill expertise are ignored due to the variety of customers on telephones. So we’re beginning a multi-quarter program of enhancements to make scores extra personalised and indicative of the expertise every particular person consumer can count on, and to make them simpler to navigate and use for builders:

  • From November 2021, customers on telephones will begin to see scores particular to their registered nation
  • Early in 2022 customers on different form-factors corresponding to tablets, Chromebooks, and wearables will begin to see scores particular to the system that they’re on

We perceive that many builders intently monitor the scores that their potential customers see, so we’re ensuring you may have loads of discover about these upcoming modifications. We’ve additionally made enhancements to Play Console that can assist you perceive your scores and critiques – particularly throughout form-factors.

Adjustments to Google Play Console

Gadget kind insights

Increasing your assist for various system varieties is without doubt one of the most necessary and impactful modifications you may make to your consumer interfaces. Including tablet-optimized layouts or higher mouse and keyboard assist for Chrome OS can lead to a step-change within the high quality of your customers’ expertise, which in flip influences their scores and critiques.

New Device type ratings insights are available in Play Console 
ratings overview and breakdown pages

New Gadget kind scores insights can be found in Play Console
scores overview and breakdown pages

To make it simpler to identify alternatives throughout numerous system varieties and monitor the impression of enhanced experiences, we’ve added new Gadget Sort dimensions to the scores web page. We’ve additionally added a Gadget Sort filter to your critiques so you may simply see how your pill customers are ranking you, or what your customers on Chrome OS say of their critiques.

Extra versatile date and interval choices

Lots of you may have informed us that you simply wish to entry extra granular knowledge than our selectors allowed. So, we’ve damaged down your segmentation choices and made them simpler to make use of. Now you can independently choose the time interval you wish to plot (from the final 28 days by way of to your app’s full lifetime), and the way you need your scores knowledge to be aggregated (every day, weekly, or each 28 days). This lets you entry extra granular knowledge over longer durations of time.

Select any time range and aggregation period independently 
to find the ratings data you want

Choose any time vary and aggregation interval independently
to seek out the scores knowledge you need

Obtain knowledge simply

We’ve additionally enabled CSV downloads of your common knowledge and ranking distributions. Mixed with the brand new knowledge choice choices, you may simply question and obtain far more of your knowledge and carry out offline evaluation. For instance, you may obtain your whole historical past of every day scores distributions and correlate it in a spreadsheet with customer support contacts.

Access and download all your data including ratings breakdowns 
directly from the overview page

Entry and obtain all of your knowledge together with scores breakdowns
immediately from the overview web page

All of those modifications are dwell in Play Console now. Go to Scores evaluation and Critiques to attempt them out.*

Upcoming modifications to scores in Google Play

Scores assist folks determine which apps to obtain and they’re considered for that includes and placement on Play Retailer. However as a result of the app expertise can fluctuate relying on the consumer’s area and system kind, mixture scores don’t at all times inform the entire story. That’s why, beginning in November 2021, we’re going to vary the scores that particular person customers see primarily based on the place they’re registered, and later within the 12 months what system they’re utilizing.

From November, which means customers on telephones will see particular scores for the nation or area they’re primarily based in. So a consumer in Japan will see app scores generated from these submitted by different Japanese customers.

Early subsequent 12 months we’ll additional replace scores to replicate the system kind customers are looking Play on, whether or not it’s: tablets and foldables, Chrome OS, Put on, or Auto. It will give customers a greater impression of the expertise that they’ll count on for the system they’re utilizing. We advocate you check out your form-factor scores at the moment – particularly for tablets the place progress could be very robust – to see in the event you ought to spend money on optimising your customers’ experiences.

We perceive that as a developer it would be best to be sure you perceive and get forward of any main shifts in your user-visible scores. So not less than 10 weeks earlier than any change in Play Retailer, we’ll robotically analyze the change your app can count on to see and attain out to any developer that may see a change of extra that 0.2 stars on any system kind in a key market (one with >5% of your retailer itemizing guests). This gives you time to plan if you wish to make key modifications to your app.

These modifications in Google Play will begin to roll out from November with nation or region-specific scores. Look out for messages about your scores in your Play Console Inbox in the direction of the top of this 12 months, and don’t overlook which you could get forward by checking your scores by nation and device-type at the moment.

*Please observe you want a Play Console account to entry these hyperlinks.

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